![]() Zalo has used advertising and celebrity promotions to attract users, according to Le Hong Minh, chief executive of Internet company VNG, which developed Zalo. Texting is easy also."ĭang Duc Hung, a 37-year-old Hanoi-based human resources manager, said he uses several messaging apps, but Zalo allows him "to detect other Zalo users around me, using Wi-Fi and GPS data." "What's good about Zalo is that it's free to use and we have user profiles. "Many of my friends are also using Zalo so it's a good choice for me." Vu Van Diep, a 32-year-old accountant in Hanoi, said, adding that she also uses Viber. Users can also tell when fellow friends on Zalo are nearby. While Viber's best known feature is its voice calling, Zalo, which is available only in Vietnamese, provides not just texting but games, voice messaging, stickers and Facebook-like user profile pages. ![]() Tom Mowat, head of Asia-Pacific research at advisory firm Analysys Mason, reckons Zalo in Vietnam trails only Viber, the Cyprus-based messaging app that Japanese e-commerce giant Rakuten agreed to acquire for $900 million.
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